circle
01
The circle symbolizes the ping pong ball itself and expresses XIOM's brand philosophy in the simplest yet most powerful way. The ping pong ball is the reason for XIOM's existence and embodies the core of all its brand messages and values. A circle, with its endless and perfect form, represents balance and harmony. It signifies XIOM’s ability to evolve while maintaining equilibrium between technology and emotion, and between innovation and tradition. Moreover, the circle visualizes the essence of Interaction that XIOM emphasizes. A ball continually connects people, gaining vitality through relationships and movement.
expansion
02
Expansion visually represents XIOM's innovative technology and brand evolution. It symbolizes a ping pong ball that does not merely stay static but continuously moves further and more powerfully. Expansion is also linked to the vision of a future-oriented brand. XIOM rejects old paradigms and consistently creates new paradigms. This visual element emphasizes the kinetic energy of the ping pong ball, delivering the message that XIOM's technology and design endlessly expand user experiences and open up new possibilities.
curved line
03
Curved lines express flexibility and smooth motion, unlike rigid and sharp straight lines. They visually represent the movement of a ping pong ball and connect to XIOM's pursuit of Interaction. Curved lines symbolize flow and connection, visually conveying XIOM as a brand that organically links people, technology, and sports. Additionally, curved lines reflect natural harmony, symbolizing XIOM's continuous communication and unity with the world through the sport of table tennis.
om.
This is the fundamental sound that condenses
all vibrations in the universe.
AXIOM
XIOM is written as XIOM with a hidden "A" and pronounced as AXIOM. The silent "A" carries profound meaning, symbolizing both Alpha and Omega, the beginning and the end. This reflects AXIOM’s essence as a brand that connects the starting point and ultimate goal of sports, technology, and human relationships.
XI represents the Roman numeral 11, symbolizing the intersection or meeting point of two lines. This crossroads is more than just a place where elements meet; it signifies a new turning point and the beginning of creation.
As the last letter of the Greek alphabet, Omega signifies both an end and a new beginning, reflecting XIOM’s philosophy of continuous evolution and permanence. In Eastern philosophy, OM also represents the primal sound of the universe, embodying the energy and essence of existence.
“The grass makes no sound until the wind moves it, and water makes no sound until it is disturbed by the wind.”
“Iron or stone make no sound, but when struck, they produce sound.”
“The water leaps because it strikes against rocks, The water flows swiftly because it encounters obstacles, The water boils vigorously because it is heated by fire.”
“Singing is because there is thought, and crying is because there is sorrow.”
“MAN KNOWS HIMSELF ONLY TO THE EXTENT THAT HE KNOWS THE WORLD. HE BECOMES AWARE OF HIMSELF ONLY WITHIN THE WORLD AND AWARE OF THE WORLD ONLY WITHIN HIMSELF. EVERY OBJECT, WELL CONTEMPLATED, OPENS UP A NEW ORGAN OF PERCEPTION WITHIN US.”
BRAND PHILOSOPHY
Inspired by this core value of interaction, XIOM strives to create organic connections between people, technology, sports, and the fusion of innovation and tradition.
INTER-
ACTION
AXIOM 01
“Given two points, you can draw a straight line passing through those two points”
AXIOM 02
"You can draw a circle with any length as its radius, centered at a given point."
AXIOM 03
"For every action, there is an equal and opposite reaction."
AXIOM 04
"In the process of expanding the domain of relationships, connection is destiny."
Table tennis, by its very nature, is a sport that cannot be played alone. Beginning with the simple act of exchanging the ball, it evolves into an experience of skill, strategy, and connection, ultimately fostering enjoyment, competition, and harmony. This interaction goes beyond being a mere component of the game—it represents the fundamental essence of table tennis itself.
Table tennis, as a sport, forms relationships through interaction, achieving harmony and fostering growth. AXIOM incorporates this philosophy into its name, expressing its identity as a brand that "connects everything and creates sustainable value."
AXIOM goes beyond providing products; it pioneers new paths from the beginning to the end, realizing unending evolution while exploring the essence of humanity, sports, and technology.
core value
TRUE
interaction
INFLUENTIAL
VISUAL LANGUAGE
CONCEPTUAL LANGUAGE
WAVE
SOLID
TYPOGRAPHY
GOTHAM
A typeface developed at the request of GQ in 2000.
A BALL NEVER GOES BY ITSELF
A BALL NEVER GOES BY ITSELF
A BALL NEVER GOES BY ITSELF
A BALL NEVER GOES BY ITSELF
A BALL NEVER GOES BY ITSELF
A BALL NEVER GOES BY ITSELF
COLOR
#0F0E13
Evo Purple
XIOM's most important philosophy is TRUE.The feeling that black gives is hard, primitive, realistic and explicit. It well expresses the representative philosophy of True.
#683194
XIOM symbolizes trendinessWe pursue innovation and evolution with new PURPLE colors.
# PANTONE BLACK 6C
# PANTONE 2527 C
# PANTONE 7687 C
# PANTONE 7465 C
# PANTONE 7418 C
TRUE BLACK
The shapes of CIRCLE and CURVED LINE maintain readability in web and mobile environments while fully conveying XIOM's identity. Curves symbolize flow and connection, representing natural harmony. Emphasis is placed on achieving balance with various devices by adjusting thickness and clarity appropriately.
ICONOGRAPHY
The shapes of CIRCLE and CURVED LINE maintain readability in web and mobile environments while fully conveying XIOM's identity. Curves symbolize flow and connection, representing natural harmony. Emphasis is placed on achieving balance with various devices by adjusting thickness and clarity appropriately.
Website & mobile
The XIOM website is developed as a React-based responsive microsite, delivering an optimal user experience across various device environments. Additionally, visual elements emphasizing the brand’s identity harmonize with UX/UI design to effectively convey XIOM's innovative and modern image. The XIOM website goes beyond mere information delivery, offering a digital experience centered on interaction between the brand and consumers.
SNS TEMPLET
Key visual elements are arranged with images to suit the appropriate content. The content is expressed in a concise yet impactful manner, focusing on readability. The fonts used on SNS alternate between IDLEWILD and GOTHAM.
Key visual elements are arranged with images to suit the appropriate content. The content is expressed in a concise yet impactful manner, focusing on readability. The fonts used on SNS alternate between IDLEWILD and GOTHAM.
We believe that failing to create new value wastes the lives of our consumers, and failing to attempt new challenges wastes our own lives. Through a horizontal and democratic corporate culture that respects both ourselves and our consumers, we will strive to continuously create lasting value.
We believe that failing to create new value wastes the lives of our consumers, and failing to attempt new challenges wastes our own lives.