Rice Factory is a trendy fast-casual cup-bap and K-snack brand that reinterprets the flavors of traditional Korean cuisine with a modern sensibility. Moving away from the conventional and heavy image often associated with Korean restaurants, it offers a youthful and refined visual identity along with fast, efficient service creating a fresh and contemporary Korean dining experience.
The text, the word “Rice,” and overlapping visual elements together express the characteristic qualities of rice through symbolic graphics.
Rice Factory aims to establish Korean food as an easy and accessible choice in the global market, evolving beyond a simple meal into a trendy lifestyle brand that represents modern Korean culture with style and convenience.
Typography
Montserrat embodies an urban and refined sensibility, making it well-suited for delivering a youthful and contemporary Korean dining experience that departs from the traditional image of typical Korean food brands. Its modern tone also supports seamless brand expansion into global markets.
Montserrat
Enjoy a simple yet perfect meal, making Korean cuisine more trendy.
Enjoy a simple yet perfect meal, making Korean cuisine more trendy.
Enjoy a simple yet perfect meal, making Korean cuisine more trendy.
Enjoy a simple yet perfect meal, making Korean cuisine more trendy.
Enjoy a simple yet perfect meal, making Korean cuisine more trendy.
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As a modern and sophisticated Korean food brand, Rice Factory uses White, Black, and Dark Green as its primary colors to clearly convey its brand identity. This color palette enhances the brand’s simple yet refined atmosphere, harmoniously expressing both the clean aesthetics of its cuisine and the contemporary brand experience it delivers.
Color system
The line-graphic visuals inspired by the shape of rice grains intuitively convey Rice Factory’s identity. These visuals connect seamlessly with the brand’s logo symbol, serving as a key element that establishes a consistent visual language across various touchpoints.
“A simple yet perfect meal, Korean cuisine made trendier.”
Rice Factory preserves the authentic taste and value of traditional Korean food while offering it with a modern sensibility and reasonable pricing — making it accessible to everyone.
Through convenient yet well-balanced meals, we provide customers with a healthy and satisfying dining experience, while our refined brand experience presents a new vision for the future of Korean cuisine.
This key visual expresses Redbrick’s essence as a platform built through collective growth and shared creation. In essence, the Redbrick symbol is not merely a form, but a visual metaphor for the process in which creativity accumulates, connects, and illuminates the world.
“A simple yet perfect meal,
Korean cuisine made trendier.”
Rice Factory preserves the authentic taste and value of traditional Korean food while offering it with a modern sensibility and reasonable pricing — making it accessible to everyone.
Through convenient yet well-balanced meals, we provide customers with a healthy and satisfying dining experience, while our refined brand experience presents a new vision for the future of Korean cuisine.