![[Cjone]Branding_240911_0888_retouched 4.jpg](https://static.wixstatic.com/media/e6fb27_f63bbd199697487eb96d21333c0c5bd1~mv2.jpg/v1/fill/w_160,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/e6fb27_f63bbd199697487eb96d21333c0c5bd1~mv2.jpg)
CJONE Brand identity
2024 SALTX PROJECT

CJONE Brand identity
2024 SALTX PROJECT
CJONE is a Korean cuisine-focused restaurant brand that originated in the UK. We leverage our extensive experience and expertise to deliver the authentic taste and charm of our dishes in diverse ways. By adhering to strict principles and standards, we maintain a stable brand operation and consistently provide high-quality products and services.

Brand Mission
CJONE is a Korean cuisine-focused restaurant brand that originated in the UK. We leverage our extensive experience and expertise to deliver the authentic taste and charm of our dishes in diverse ways. By adhering to strict principles and standards, we maintain a stable brand operation and consistently provide high-quality products and services.


CJONE is a Korean cuisine-focused restaurant brand that originated in the UK. We leverage our extensive experience and expertise to deliver the authentic taste and charm of our dishes in diverse ways.


Empathetic
Consistent
True
Core Value


Core Value
True
CJONE strives to communicate with customers with honesty and sincerity. Through this, it builds trust and emphasizes that every service and product it offers is grounded in genuine value.
Consistent
Consistency plays a crucial role across all brand operations and services. By maintaining the same standards at every location, we ensure that customers can always expect consistent quality and experience.
Empathetic
Empathy with customers reflects our commitment to people-centered values. By listening carefully to their needs and feedback, understanding their emotions, and providing tailored services in response, we build trust and foster lasting, meaningful relationships.
Empathy with customers reflects our commitment to people-centered values.
Consistency plays a crucial role across all brand operations and services.
CJONE strives to communicate with customers with honesty and sincerity.
Empathy with customers reflects our commitment to people-centered values.
Consistency plays a crucial role across all brand operations and services.
CJONE strives to communicate with customers with honesty and sincerity.
Eight trigram
The philosophy of Palgwae, the design motif of CJ ONE, sees all phenomena in nature as interconnected, influencing and changing one another. The key is to achieve harmony and maintain balance amid these ongoing changes.





























This key visual expresses Redbrick’s essence as a platform built through collective growth and shared creation. In essence, the Redbrick symbol is not merely a form, but a visual metaphor for the process in which creativity accumulates, connects, and illuminates the world.


We capture the essence of cuisine to offer our customers delicious memories and unique experiences. Grounded in trust and dedication, we provide rich cultural experiences and create moments that leave a lasting impression in the memories of our customers.
