SSAL FACTORY
Ssal Factory is a London-based Korean food brand that redefines rice culture, creating meaningful dining experiences through thoughtful branding.
2025
F&B Branding, Pakage design
Rice Factory is a trendy fast-casual cup-bap and K-snack brand that reinterprets the flavors of traditional Korean cuisine with a modern sensibility. Moving away from the conventional and heavy image often associated with Korean restaurants, it offers a youthful and refined visual identity along with fast, efficient service creating a fresh and contemporary Korean dining experience.
“A simple yet perfect meal, Korean cuisine made trendier.”
Rice Factory preserves the authentic taste and value of traditional Korean food while offering it with a modern sensibility and reasonable pricing — making it accessible to everyone.
Through convenient yet well-balanced meals, we provide customers with a healthy and satisfying dining experience, while our refined brand experience presents a new vision for the future of Korean cuisine.
Rice Factory is a trendy fast-casual cup-bap and K-snack brand that reinterprets the flavors of traditional Korean cuisine with a modern sensibility. Moving away from the conventional and heavy image often associated with Korean restaurants, it offers a youthful and refined visual identity along with fast, efficient service creating a fresh and contemporary Korean dining experience.
“A simple yet perfect meal, Korean cuisine made trendier.”
Rice Factory preserves the authentic taste and value of traditional Korean food while offering it with a modern sensibility and reasonable pricing — making it accessible to everyone.
Through convenient yet well-balanced meals, we provide customers with a healthy and satisfying dining experience, while our refined brand experience presents a new vision for the future of Korean cuisine.
Rice Factory is a trendy fast-casual cup-bap and K-snack brand that reinterprets the flavors of traditional Korean cuisine with a modern sensibility. Moving away from the conventional and heavy image often associated with Korean restaurants, it offers a youthful and refined visual identity along with fast, efficient service creating a fresh and contemporary Korean dining experience.
“A simple yet perfect meal, Korean cuisine made trendier.”
Rice Factory preserves the authentic taste and value of traditional Korean food while offering it with a modern sensibility and reasonable pricing — making it accessible to everyone.
Through convenient yet well-balanced meals, we provide customers with a healthy and satisfying dining experience, while our refined brand experience presents a new vision for the future of Korean cuisine.
